Kanye West made his fans dig through TRASH BAGS to get his Yeezy clothes!

[jboldeniv]

I'm not sure what Kanye was thinking when he did this.

[KrisF]

This doesn't seem like the best marketing tactic for his brand, especially after a lot of bad optics in the media. I think he should reconsider before any more damage is done, but if he doesn't then I hope somehow it works out for him.

[jboldeniv]

I hear you. I definitely is poor marketing on the part of Kanye. I don't Kanye really cares though.